"Thai Children’s Trust worked with Kerrie Andrew and Unicorn to produce an online campaign including website, landing pages and social media
presence which consistently generated more than £100,000 gross donation income every year over a period of four years.
In fundraising terms this was achieved by building a significant income stream from committed giving – child sponsorship and other regular gifts
– with a target of adding six regular gifts per month on average, at an average annual value of £200 per donor. Added to this was income from
other online activity – support for donor JustGiving pages, and The Big Give both making significant contributions.
The strategy, which was adopted on Unicorn’s advice, majored on campaign landing pages, which proved successful in attracting regular givers,
especially through adword and SEO activity.
Monthly newsletters and Social media campaigns – facebook, twitter and even occasionally Linked-In – brought traffic to the landing pages,
but could also be used to generate support for other donor-led or external campaigns like ‘Big Give’, whilst serving a broader purpose of informing
potential supporters about Thai Children’s Trust and our work with vulnerable children in Thailand.
Unicorn’s extensive toolkit of analysis and metrics were the technical driver, enabling us to see at any point what result our
activities were producing, and to invest to reinforce success.
In my experience a lot of people talk about SEO, adwords and online marketing, but notably fewer actually deliver. For Thai
Children’s Trust, Kerrie and Unicorn delivered a campaign which worked over a sustained period and most importantly recruited
new donors at a competitive cost."
ANDREW SCADDING
THAI CHILDRENS TRUST
BE THE NEXT SUCCESS STORY
